Seasonal Workers Essay Example for Free

Seasonal Workers Essay Seasonal work, the ideal job for young people, college students, and those in need of working urgently. We will show how some companies benefit from seasonal jobs and how individuals make these jobs an opportunity to reach their goals using this chance as a stepping stone. Different ways to reach out those in need of a job, and the trouble these seasonal jobs cause companies when not fill completely or in time for the summer demands. Review/Analysis of the Case Being able to fill positions during demanding times is crucial for all businesses regardless of their affiliations. For companies like High Sierra pools that need lifeguards and pool staff, but can’t obtain them throughout promoting the positions locally, using outside agencies is the best choice. With the policies Congress has impose over the H-2B visas that will prevent previous employees under the visa program apply again, will generate a significant problem while trying to hire employees for the season. Businesses must result to other strategies in order to accommodate their needs. Requesting volunteers from within the company to work extra hours, or add more days to their schedules could help them resolve the current issue. Other ways to fill up the empty positions would be to promote a program that will secure individuals looking for a possible permanent position; having the flexibility to hire for the season with high probabilities of keeping the job would attract more people for those positions locally. Also promising your business directly to one agency may give them the motivation to work the extra mile and bring the best seasonal workers out there. I would recommend them to create a hiring program that would brings students looking for a chance within a business, that will allow them to start at a certain position with the opportunity to apply for others within the company. This would allow them to bring in those looking for interships in business environment. Adapt the program to allow those with a business major to be selected as trainees in different positions within the company, allowing the the chance to stay as a permanent employee or even come back next year during the same time frame. This could serve as a experience stepping stone for those about to graduate and looking for a background experience for other promising jobs. Other strategies that could be use to gain more employees, would be to seek students directly. Going to campuses and providing briefings about the company, their vision, employment programs, and benefits for those young future employees facing the business world. Could promote a higher rate of employment for the company, not only throughout the seasonal time but chances of permanent and best experienced workers in a near future. By providing a good advertisement, the company can be found easier in the many search engines used now days. Making it easier for students to come across them while in the internet. High Sierra Pools, should take this strategies to consideration and give them a try, it could help them find workers faster, easier, and expend less money searching for employees instead of using an outside agency to do the work for them like the previous years. Summary and Conclusions If High Sierra Pools maintains the current employment issue without searching for other alternatives. They will eventually face a major downfall when the summer season comes around. This could hurt their business greatly, not only by not having enough employees, but the current customers may notice a change in the services provided and change their location comes next year season. Being able to adapt to the demanding load of customers and service will be a key tool for the success of their business. Make themselves reliable and flexible to future employees and candidates will maintain the flow of seasonal employees they need to succeed every year. Whether is a company or corporation being able to supply the required number of employees and provide an attractive work environment with good opportunities, will provide the business with a steady growth every season.

Logistics and Project Planning Essay Example for Free

Logistics and Project Planning Essay The mission of elc was to provide consumers with access to the Internet at the lowest cost. Despite the excellent support and recognition from the public, elc was experiencing adversity of keeping their business profitable after the Internet Investment bubble burst. The original concept of owning many of the large stand-alone cafes with 250-500 PC terminals at each cafe was not working well. elc undertook a dramatic restructuring of the company by downsizing the cafes. Many of the large, original stand-alone elc stores will be run by franchisees. These franchised stores will become smaller stores which have 20 to 30 PCs terminals at each cafe and with no staff required except for regular maintenance. Less involvement with store operations allows elc to concentrate on activities of their core competence and outsource all the non-core activities. Their core competence was to continue building their ‘easy’ brand and applying the yield management model to the Internet cafe business. Their business goal was to open 4 new franchises per week over the next 3 years. In order to achieve the goal of growing their franchised Internet cafes business, an efficient, flexible and cost-effective logistics system is what they need for the provision of equipment to the franchisee. Since logistics is one of the non-core activities that is perceived as a bottleneck for scalability, the present logistics system of elc will be reviewed and findings of whether to outsource the logistics system will be presented to the management team. Background of easyGroup Stelios Haji-loannou, the founder of easyGroup, is the renowned Greek entrepreneur who utilized his family money to launch a serial of ventures. His first venture, Stelmar Tankers was found in 1992. The company very soon went into the public sector and was listed on New York Stock Exchange. In 1995, he found easyJet. easyJet was a no-frills, low cost airline company and later grew to become the largest no-frill airline in Europe and was listed on the London stock exchange in 2000. Building on the success of easyJet and to extend the ‘easy’ brand further, he formed the holding company easyGroup in 1998. easyInternetcafe was his first venture under the umbrella of the easyGroup. Other companies in the group included easyJet, easyCar, easyCinema, easy. com, easyMoney and easyValue, easyBus, easyPizza, easyCruise, and easyDorm. Low price and no-frill is the key elements of the ‘easy’ brand. Yield Management Model Stelios is an enthusiast of Yield Management Model and he applies the model to his business. According to Wikipedia, yield management is the process of understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, perishable resource (such as airline seats or hotel room reservations). Stelios believes that lowering the price will increase the demands of the customers significantly. By locating all the large internet cafes in high traffic areas, elc aimed to capture the maximum revenue by providing internet services with a variety of price points at different points in time (peak hours or off peak hours). The price for Internet access varies based on demand, raising the price in dollar per hour in mid-afternoon, when stores are nearly full. That gives bargain hunters an incentive to visit in the non-peak hours, when price is dropping. The model is well suited for business with high fixed cost and perishable supply. The large numbers of computer equipments inside the Internet cafes are capital intensive for elc. The empty seats inside the cafe in a certain time period cannot generate any revenue and thus can be said to have perished. elc uses one of their capital proprietary products, CVM, to monitor how seats are occupied and react accordingly, for example by adjusting the price to offer discounts when it appears that large amount of seats are remaining empty. However, this model is not working for elc as it does for airline and hotel industries. The customers’ willingness to pay for using the internet access at theses internet cafe is impulsive and their demands are not easy to predict. The yield management model works well for airlines and hotels mainly because their customers usually plan ahead of time on their journey. Therefore, airlines and hotels are more likely to predict their customer demands and adjust the prices accordingly. They still have time to attract customers by offering last minute deals. But for internet cafes, customers do not make reservation for their usage of Internet in advance. Customer demands are thus very hard to predict. Even though the CVM can adjust the pricing based on the vacancy of the cafe, it is difficult to attract enough customers in a short period of time to fill up the empty usage of the internet access. Since Internet was still a new technology at that time, Internet access was not yet considered to be an essential product. Customers were likely to learn when to visit the cafes so that they can pay less compared to other time period.

Impact Of Technology On The Music Industry

Impact Of Technology On The Music Industry Music industry has been most significantly affected by such revolution of technology during the past few decades. The most significant innovation in the music industry has undoubtedly been the digitalization of music. Digital music technology has completely changed the underlying dynamics and economics of the music industry. From time to time, this has been an issue of debate and has seen many legal actions and sanctions (Matsuura, nd). Along with innovations in music technology, the issue of piracy has become the single most challenging and threatening problem in the music industry which has from time to time raised serious concerns and warned of the consequences on the industry. Music piracy can be formally defined as any form of duplication along with distribution of music without the formal permission from the entity holding the copyrights to that particular music. Directly interlinked with music piracy is the role of internet and related phenomenon such as file sharing or peer-to-peer sharing (P2P). Internet growth and innovation are largely to be blamed and held responsible for the crisis in the music industry circles that affects its three major players including recording companies, artists and consumers (Patokos, 2008). Not only the music industry is facing losses but the quality of music is also threatened by piracy. According to Hull (1998), the music industry profits from its three major revenue streams: Purchase of recorded music. Broadcasting recorded music. Industry for attending live performances. Here is the music industry vale chain as described in Meisel and Sullivan. (2002). The Music Industry Value Chain Source: Meisel et al. (2002), p.18. We all know how easy it is to gain access to the authentic and copyrighted music through duplicated CDs and file sharing (without paying any royalty to the owners of music) on internet (Bozina, Dumancic and Knezevic, 2007). Research Purpose The major purpose of carrying out this research is the importance of significant technological developments on the music industry circles and the ways in which issues such as copyright, authenticity, illegal production and distribution of music affect the various participants of the music industry circle. It will bring into focus the particular technological changes over the past two decades and evolution that has come to impact the way music is produced and distributed. It will also help the readers understand the legal implications of the issue. Finally the research will investigate the major problem areas that threaten the music industry, particularly emphasizing on the revolution of MP3 technology and Compact Discs and it will conclude with quantitative and qualitative analysis of the relevant variables that influence the revenues of music industry. Research Questions Is the modern music industry suffering from pervasive effects of internet theft, piracy and flouting of copyright rules? How important it is to critically analyse the legal and technological implications of the MP3 technology on the business of music? Importance of Research The issue of piracy needs the special attention of industry and law experts as we cannot let the phenomenon continue to wreck the music business. The MP3 effect influences the sales of music albums, though the law can spur legal actions in favour of ban the MP3 use but it is not a practical solution. On the one end technology eases and improves the production and distribution of music and on the other it should provide the end listeners easy and cheaper access to high quality authentic music. Brief Literature Review Until the 1990, music business was correctly anticipated but soon after this period, the forces shaping the business began to change. The first ever music cassette was introduced in 1963 by PhilipsÂÂ ©. It became a very popular mode of entertainment exploited by the car makers (Morton, 2004). The year of 1979 revolutionized by SonyÂÂ © which the first hand held music player device. It came to be known as Sony WalkmanÂÂ © (Thomas, 2006). Both Philips and Sony collaboratively brought in the most advanced technology (still remains so with more advanced variants such as DVD and Blu-RayÂÂ © technology) called as Compact Discs (CDs) and the players used to play the media known as CD players. By 1988, the CDs became the most popular technology for distributing music in standardized format which became universally accepted by the music industry and CDs outsold Long Playing record albums (LP) (University of Minnesota, 2008). The technology called Digital Audio Tape (DAT) w as introduced by Sony the next year. It remained the most popular recording technology for professionals during the 1990s (Sony GroupÂÂ ©, 2010). The other leader in musical innovation PhilipsÂÂ © launched Digital Compact Cassette to counter SonysÂÂ © DAT technology. SonyÂÂ © released the Mini Disk (MD) in response to DCC. MD provided with professional high quality recording to the professionals (Sony GroupÂÂ ©, 2010). The music was most dramatically distributed on the CDs and hence their use was most widespread. CDs were used by all of the major recording labels due to persistent decrease in the prices of CDs (Sony GroupÂÂ ©, 2010). The following Table 2.2 presents the change in the prices of CDs in the US music market between 1983 and 2006. Table 2.1. Decline in the prices of CDs from 1983 through 2006. Source: RIAA, 2007 The technology called CD- Recordable (CD-R) was introduced in 1990 and it was the first opportunity for the consumers to successfully duplicate the contents of the music albums without compromising on the quality of music and this allowed for piracy to be practised by consumers and other players such as illegal music uploading sites (OMalley, 1998). In US, 288 million CDs were sold only in one year, 1990 (Amoah, 2005). The role of computing and internet technology proved instrumental in spreading the crisis in the music industry. It was only in 1991 that computers came with the technology that played its users to play and listen to music. This development was attributed to Ad Lib and Creative Labs who introduced the technology of sound cards integrated into personal computers during manufacturing stage (Dixon, 2010). It heightened the interest of consumers to reproduce the authentic contents on CDs, CD-Rs and more advanced recording media such as DVDÂÂ © and Blu-RayÂÂ ©. However the real trouble was the introduction of the technology that made it possible to encode music as digital files on the computers, the most critical one was MPEG3 or MP3 (Motion Picture Experts Group-1 Audio Layer 3). MP3 was introduced on 26 November 1996 (Belis, 2010). MP3 became so critical because it allowed users to create copies of music albums to near perfection. The fact that MP3 files could be stored on computers and handled as any other file stored on it, the exchange of such music files was facilitated with an extreme ease. With MP3 came the MP3 players to play them on standalone basis. Elger Labs was the first one to develop and commercially release the MP3 player known as MPman and was priced at whopping $250 only to store some eight songs. The revolution in MP3 players was brought about by Creative Labs in the year 2001 when it released an MP Player with much higher storage capability of 6 Gigabytes in comparison to MPman. But this was just a phase of development and it saw the launch of the worlds most foremost technology in MP3 players, it was the release of the device called IPOD by Apple (Menta, 2004). In todays time most of the youth carry an MP3 player and IPOD remains the most favourite among all the options available. The problem would not get aggravated if mp3 files were restricted in the hands of individual users but the use of internet provided a platform that allowed sharing of music through online modes. The pioneer of music sharing technology was a website known as Napster (Patokos, 2008). This was a platform for various internet users for sharing of music files stored on the computers hard drives between the users. This is known as peer-to-peer (P2P) sharing of files. Napster assumed profuse growth in P2P sharing market until it was successfully busted down by the Recording Industry Association of America (RIAA) in July 2000 with the help of judicial order (Riedel, 2006). The most recent and devastating innovation in the recent years has been the illegal use of a collection of files known as torrents. These torrents are downloadable through applications known as torrent downloader. There are sites such as Pirate Bay and BT Junkie which provide a collection of torrents downloadable by using applications such as Azureus and ÂÂ µtorrent. The torrent era is most destructive because sharing is not confined to sharing of music files. Such sites are now being used for sharing anything from music files, audio books, movies, software and other miscellaneous files. It has almost become a social networking cult among the youth and value of such networks increases as they become larger and more extensive. While the RIAA was successful in cracking down Napsters services, they have been unsuccessful in preventing the expansion of torrent based programs as mentioned ahead in the report. Since the conception of P2P the sale of physical CDs has been steadily declining every year (Powell and Smith-Doerr, 1994). Table 2.3 clearly represents the huge growth in the digital modes of music access and significant declines in the sales of physical music media. The newer and more devastating impact has been inflicted on music industry by applications like torrent downloaders as such networks differ from Napster like technology because they do not rely on a single centralized server but the download is carried out by a user from various servers or seeding points/seeders. Even the law becomes impotent in such situations because no single entity can be blamed for legal action. Manufacturers Unit Shipments and Retail Dollar Value Data Collection The data for the research will be collected from the Consumer Expenditure Survey tables available from the US Bureau of Labour Statistics. It is an extensive database which provides minute details about the buying habits of the US consumers, their income and various household characteristics. It also provides survey micro data for individual consumers demographic and expenditure patterns (CES, 2010). I will also consult a range of websites for the purpose of collecting information and statistics related to the music industry. Music industry websites- The Nielsen Company, www.soundscan.com, Recording industry Association of America, http://www.riaa.com, Sony Music, http://www.sonymusic.co.uk, Universal, http://www.universalrecords.com, Warner Brothers Music, http://www.warnerbros.com/music. Audio technology sites- Diamond, http://www.diamonthrun.com, Microsoft, http://www.microsoft.com, Music Match, http://www.musicmatch.com, Real Networks, http://www.real.com. Internet industry sites- Amazon, http://www.amazon.com, CD Baby, http://www.cdbaby.com, Emusic, http://www.emusic.com, MPEG, http://www.cselt.it/mpeg/, Napster, http://www.napster.com. Broadcast sites- BBC, http://www.bbc.co.uk, Broadcast.com, http://www.broadcast.com, Cyberville Radio, http://www.cyberville.co.uk. Marketing sites- ViralMarketers.com, http://www.viralmarketer.com, Musicpromotion.net, http://www.musicpromotion.net. Another major database that I will gain access to is the comprehensive statistical analysis known as the Shipment Statistics Database available from The Recording Industry Association of America (RIAA). I will need to contact RIAA through email to inform then regarding them my projects vital features and they will decide whether to permit access to the database. In the event of permission not being granted I will subscribe to it by paying a nominal fee (RIAA, 2010) Methodology This particular research work will focus on utilizing a research model that enables to exploit the benefits of methods such as qualitative analysis through behavioural questionnaire and interviews with the industry experts. Since the research fundamentally proposes that MP3 CDs and internet file sharing technologies impact the sales of original works of music. It is important to keep in mind the argument that such facilities decreased the CDs sales. To effectively deal with this question of importance, I will collect micro-level data from the US Consumer Expenditure Survey (CES) available from the Bureau of Labour Statistics (BLS). It will certainly provide the answer to the debatable question whether file sharing has decreased the CDs sales figures. Similar studies have been carried out by experts such as Liebowitz (2004). I will also examine the connection between ownership of computers by households and figures for expenditures on music. It will help me analyse whether increase in computer ownership increases file sharing by consumers and subsequent decreases CD sales. Thus this study will constitute a blend of qualitative and quantitative methods to answer the mentioned research questions. Is there a solution? The diagram 5.1 below proposes the possible go-ahead for the music industry to survive profitably in the coming future. The first file sharing site, Napster was legally challenged in the court and was finally forced to shut down its illegitimate activity. Source: Bized, (nd).

Evil Reaps Darkness in Shakespeares Macbeth Essay examples -- Macbeth

Evil Reaps Darkness in Macbeth       "By their deeds you shall know them" is a Biblical passage which seems to state a lesson reiterated in Shakespeare's Macbeth. We intend to examine closely the dark future which the Macbeths deserved because of their sinful conduct.    A.C. Bradley in Shakespearean Tragedy comments on the darkness within the play:    The vision of the dagger, the murder of Duncan, the murder of Banquo, the sleep-walking of Lady Macbeth, all come in night scenes. The Witches dance in the thick air of a storm or, 'black and midnight hags', receive Macbeth in a cavern. The blackness of night is to the hero a thing of fear, even of horror; and that which he feels becomes the spirit of the play. The faint glimmerings of the western sky at twilight are here menacing: it is the hour when the traveller hastens to reach safety in his inn, and when Banquo rides homeward t meet his assassins; the hour when 'light thickens', when 'night's black agents to their prey do rouse', when the wolf begins to howl, and the owl to scream, and withered murder steals forth to his work. (307)    In his book, On the Design of Shakespearean Tragedy, H. S. Wilson identifies the darkness in the play with evil, hell, devils:    Mr. Kenneth Muir, in his introduction to the play - which does not, by the way, interpret it simply from this point of view - aptly describes the cumulative effect of the imagery: "The contrast between light and darkness [suggested by the imagery] is part of a general antithesis between good and evil, devils and angels, evil and grace, hell and heaven . . . (67-68)    In "Macbeth as the Imitation of an Action" Francis Fergusson states the place of darkness in the action of the pla... ...are: The Tragedies. A Collectiion of Critical Essays. Alfred Harbage, ed. Englewwod Cliffs, NJ: Prentice-Hall, Inc., 1964.    Knights, L.C. "Macbeth." Shakespeare: The Tragedies. A Collectiion of Critical Essays. Alfred Harbage, ed. Englewwod Cliffs, NJ: Prentice-Hall, Inc., 1964.    Lamb, Charles. On the Tragedies of Shakespeare. N.p.: n.p.. 1811. Rpt in Shakespearean Tragedy. Bratchell, D. F. New York, NY: Routledge, 1990.    Shakespeare, William. The Tragedy of Macbeth. http://chemicool.com/Shakespeare/macbeth/full.html, no lin.    Warren, Roger. Shakespeare Survey 30.   N.p.: n.p., 1977. Pp. 177-78. Rpt. in Shakespeare in the Theatre: An Anthology of Criticism. Stanley Wells, ed. England: Oxford University Press, 2000.    Wilson, H. S. On the Design of Shakespearean Tragedy. Toronto, Canada: University of Toronto Press, 1957.

An Enemy of The People Essay examples -- essays research papers

An Enemy of the People   Ã‚  Ã‚  Ã‚  Ã‚  Dr. Thomas Stockmann was a determined and caring man who was passionate when it came to his beliefs. However, Stockmann was also an idealist who was rather naive when it came to reality. As the Medical Advisor of the baths, he wanted to expose the truth of the hazards that the baths presented before any more people became ill. He fought with the fervor of a true patriot, but was accused of trying to sabotage the hometown that he was fighting for and was condemned as a traitor. Was Dr. Stockmann really an enemy of the people or just an idealist with all the odds against him?   Ã‚  Ã‚  Ã‚  Ã‚  Right from the beginning of the play it was apparent that Dr. Stockmann was a man of character. He welcomed the company of his fellow townspeople by offering food and drinks to anyone who entered the Stockmann house. He was very active in town and was constantly publishing articles and pamphlets concerning various ideas he had to improve the health or lives of his fellow citizens. The main reason he took such a strong position on the issue of the baths was because it concerned the health of the public. Even after the whole town was against him, Dr. Stockmann was still looking out for the well-being of the people by not giving in to the Mayor’s request that he take back his accusations in order to save his job.   Ã‚  Ã‚  Ã‚  Ã‚   One of the several things the doctor had against him was that not many people too...

Female Dominance Or Male Failure? :: essays research papers

Female Dominance or Male Failure?   Ã‚  Ã‚  Ã‚  Ã‚  James Thurber illustrates the male species' status with respect to, â€Å" Courtship Through The Ages† with a humorous and melancholic tone. He emphasizes the lack of success males experience through courtship rituals and the constant rejection we endure. Our determination of courting the female with all our â€Å" love displays† may be pointless as it is evident in the repetitive failures of courtship by all male creatures. Thurber shares his problems with courtship and the role which men portray, he explores the relationship between nature and culture, and the demands culture places on men. Thurber's frustration with the female species is obvious and is reflected throughout his essay. The extremities males endure to obtain female attention become overwhelming and incomprehensible to Thurber, consequently conflicting with the myth and construction of the ideal of masculinity. Thurber's frustrations with women are evident right from the start. He displaces male insubordination to the blueprint of nature and it's â€Å"complicated musical comedy.† (Rosengarten and Flick, 340) It's interesting that he attributes nature as a female creator and thus justifying the relationship that â€Å" none of the females of any species she created cared very much for the males.† (p 340)   Ã‚  Ã‚  Ã‚  Ã‚  Thurber compares the similarities of courtship to the complicated works of Encyclopedia Brittanica. A book which is full of wonders and within lies mysteries of the unknown and unpredictable. In comparison to the Encyclopedia Brittanica the female is alike in many ways, such as its perfect construction and orderly appearance seeming as if they replicate one another like a clone. I believe Thurber views all female species as being similar to one another with respect to their character.   Ã‚  Ã‚  Ã‚  Ã‚  The author also associates courtship as a business, a show business. A world which is chaotic, disorderly and full of confusion much like nature. It is an aggressive competition between genders in which mother nature dominates. He also attributes the similarity of constructed rules and regulations in need of much guidance with the help of a hand manual. Culture also places demands on males. Males who are lacking in outer appearance and sexual appeal try to diminish their faults by acquiring gifts â€Å"to win her attention... and bring her candy, flowers, and the furs of animals† (p 340) for the lady in courting. Women's refusals became men's burden which laid heavily on their shoulders in the social relationship. â€Å"These 'love displays' were being constantly turned down, insulted, or thrown out of the house.† (p 340) This produced the evident exhaustion of the male species such as the â€Å" fiddler crab who had been standing on tip-toe for eight or ten hours waving a

Tv Manufacturing Industry in India

Analysis of TV Manufacturing Industry By: Manglesh R. Yadav Table Of Contents: 1. History Of TV in India3 2. Samsung Electronics3 3. LG Electronics8 4. SONY11 5. Videocon13 6. My View15 7. References17 Television Manufacturers and their growth History Of TV in India: Television has been in India for over 40 years now. During the first few years the growth of television was very sparing and the distribution happened of mostly black and white sets. This was because in the early period the people used to think of it as a luxury item without which the life could go on.It is in the last 25 years that the television market has picked up pace and is growing rapidly. A very significant year in the advent of television industry in India was 1982. This was the time when the Indian government allowed import of thousands of color TV sets for the broadcast of Asian Games held in New Delhi. After this the real boom of TV industry started. Today India is the largest market for TV sets and also view ership. Not only this, but overall TV industry is the most booming sector among consumer electronics in India. The main market capture is divided in between Samsung, LG, Sony, Panasonic, etc.Samsung History: Samsung Electronics is a South Korean organization which manufactures TV and is globally the leader in LCD TV section. For over 70 years Samsung Electronics has served the world with new innovations. On March 1, 1938, founding chairman Byung-Chull Lee started business in Taegu, Korea. Samsung started the production of its first Black and white television (model: P-3202) in 1970. In the phase from 1990-99 Samsung came up with lot of innovations and they were the first company to produce and supply a whole line of digital TVs.In 2010 Samsung Electronics began mass producing industry’s first 3D TV panel. Over the years Samsung has won lot of awards for its TV manufacturing capabilities. â€Å"At Samsung, we follow a simple business philosophy: to devote our talent and techn ology to creating superior products and services that contribute to a better global society†. Vision: The vision for Samsung is â€Å"†Inspire the World, Create the Future. † â€Å"This new vision reflects Samsung Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: â€Å"New Technology,† â€Å"Innovative Products,† and â€Å"Creative Solutions. — and to promoting new value for Samsung's core networks — Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all. † Products: Samsung has huge variety of TV types to select from: LED TV: The Future Smart TV It has very good picture quality. The new series in this category has voice and motion control, Face recognition. It also has good 3D experience. There are a total of 31 different TV sets available in this category belonging from series 4 to series 8 an d also from 19 inches to ones above 50 inches.The TV sets also range from 13000 rupees to 273000 rupees. LCD TV: See Richer Colours with Wide Colour Enhancers. It has a slim design and it produces crisp picture quality. The colours in the picture seem to come to life because of its stunning LCD screen. There a total of 4 different variants present in this section. All this are in series 4 and are present in 22 inches and 32 inches sizes. The TV sets range from 13000 rupees to 28000 rupees. Plasma TV: Ultimate BIG Screen Entertainment. It has stunning design and picture quality.You get smooth motion pictures, high contrasting picture quality with motion control and face detection. The TV set also provides web connectivity. There are a total of 8 different variants present in this section. The TV sets series is 4+, 5+, and 8+. The TV is present in 43 inches, 51 inches and 64 inches. The cost ranges from 38000 to 240000. Ultra Slim Fit TV: 40% slimmer 20% lighter 100% stylish The Ultra SlimFit TV incorporates a revolutionary compact. These TVs fit in any corner of your home and stylish life elegantly. There are a total of 22 different variants present in this section.The TV ranges from 20-29 inches in size. The cost of these TVs ranges from 8500 to 16000 rupees. Flat TV: Technology that celebrates LIFE. The technology and style of these TVs are combined for a better entertainment. It’s a TV that suits the budget but does not compromise on quality and technology. There are a total of 14 variants for this section. The TV ranges from 20-29 inches in size. The cost of these TVs ranges from 7700 to 15000 rupees. Support: Samsung Electronics gives u a free download of all the Manuals and required downloads for any type of TV set.It also has an online Help & Support system which helps the customers to have quick fix of some know issues. It has a very good network of its support service which reaches the customers doorstep on demand. It has a good feedback system. Promotions: In television industry Samsung has been the leader due to its innovative TV sets and the latest ones the LED ES8000 and ES7500 series and the Plasma E8000 series in the Indian market has been the new age Smart TV which will remain in the market and improve the share of the manufacturer until a new innovation is out.The costing of this TV has been kept in minds and has been in the range where in people will get out and try buying it for the sheer experience the TV gives. Also it is the sponsor for Chelsea Football Club which makes people aware about the brand. They put out the products at some huge exhibitions so that the public can himself come and see the televisions capabilities. They have a very strong advertising campaign wherein they use big celebrities and also sign big singing groups. Place: The products are sold not only at retail store, huge super markets but also online.So the consumer can go and buy it from a huge network of places and make him satisfied with experience he gets out of it. LG History: LG Electronics was founded in 1958 back then the name of the company was Goldstar. It has been first producer of lot of electronics items in Korea. It was the first producer of radio in 1959. It produced the first refrigerator of Korea in 1965, First producer of Black & White TV in Korea in 1966, First air-conditioner in 1968, first washing machine produced in 1969, first colour TV produced in 1977, etc. Goldstar changed to LG Electronics in 1995.The first producer for â€Å"40-inch Plasma TV and the world’s first IC set for DTVs developed India production subsidiary (LGEIL) established† in 1997 also produced World’s first 60 â€Å" plasma TV in 1998. LG has been also the first Company to commercialize some of the biggest sizes of plasma TV of 71† in 2004 and 102† in 2005. LG was also the first to commercialize the largest LCD TV of 55† in 2004. Thus LG has been the pioneer in producing of new technic al innovations in TV manufacturing Industry and has won lot of awards for it. Brand Identity:The brand is known for its four basic elements : Value, Innovation, People, Passion The word LG in the logo speaks for itself , It symbolises that the consumer of LG is in close relationship with LG and you will also find that the colour or the texture of LG logo has never changed as it symbolises that they want to deliver the best to their customers over a long period of time. Brand Logo: Face: The stylized face symbolizes for the companies friendliness and easy approachability. Circle: The circle represents the globe and also the humanity, it also represents the youth and the future.Shape: The upper end on the right is intentionally left blank to make it asymmetric which represents innovative thinking. Colours: LG Red mainly symbolizes friendliness and also its commitment to deliver the best to its customers. LG Gray represents technology and reliability. Vision: LG visions itself to provi de its customers with innovative products and superior service while aiming to be in the top 3 companies in the world. They also hold their philosophy â€Å" Great Company, Great People† as they think that only great people together can create a great company. Products: Plasma TV:It provides razor sharp pictures which gives the customer an experience of a theatre/stadium at home. This has 10 different variants and each one is a sleek design to impress the consumer buying it. These TVs are in 42†, 50† and 60† in size. LG Pentouch TV – Touch The Wonder. This variant allows the kids and even grown-ups to draw on huge wide screen. Flat Colour TV: The TVs are a perfect blend of good pictures and good sound quality. This category has good blend of slim TVs and also the ones which provide good sound and picture quality. The variants in this category are 33 and are of 14†, 21† and 29†+ in size.HD LCD TV: These are full HD TVs with advanced I PS LCD Panels, Smart Energy Saving. The TVs are eco-friendly in the sense they consume less electricity but still provide good picture quality. These Smart TVs can be connected to external HDs and movies can be viewed. This category has 19 variants and is available in 22†, 32† and 42† sizes. 3D TV: These TVs are stylish and good in 3D quality. LG Cinema 3D Smart TV means battery free 3D Glasses, 2D to 3D Conversion & a 3 mode magic motion remote control together bringing more convenience in watching 3D & controlling Smart functions.It has built in Wi-Fi system and loads of smart functions to use. There are 29 variants in this category. The sizes vary from 47† and 55†. Pricing: The pricing of the TVs in each category is at a level which is not heavy for the pockets of the consumer. The TVs in Flat TV category are ranging from 8000 to 25000 rupees. The TV are priced as per the technology grows with each variant. LG TV is trying to capture 50% share of the marketing 3D TV by launching new series in the Indian Market. Last year the market share in 3D Tv for LG was 40%. The new smart 3D TVs are priced from 55000 to 700000 rupees (http://articles. conomictimes. indiatimes. com/2012-05-05/news/31586465_1_market-share-lg-electronics-new-range). LG has been conferred upon the most durable brand by â€Å"Brand Trust Report 2012†. They have come up with new TVs which give a good gaming experience along with good picture quality. Promotions: LG is a main sponsor for the ICC Cricket World Cup, the pinnacle event for cricketing world. LG is official Global Partner of Formula1 and also Technology partner of Formula1. It has a very good advertising campaign where in they always focus on consumers and their satisfaction as their prime objective. Place:The products are sold not only at retail store, huge super markets but also online. So the consumer can go and buy it from a huge network of places and make him satisfied with experience he ge ts out of it. Sony History: Sony is a Japanese company established in 1946. It launched the first magnetic â€Å"G-type† recorder in Japan in 1950, Japan’s first radio â€Å"TR-55† in 1955. Sony launched World’s first transistor TV â€Å"TV8-301† in 1960, Trinitron colour TV in 1968. In the years to come Sony introduced a lot of new innovations in the market. The most important product of Sony is Bravia the technology and the TV had live colour creation capabilities.SONY India was established in 1994 and since then the Sony has touched lives of people in one way or the other with its exemplary brands. make. believe: It symbolizes the spirit of SONY. It stands for the power of creativity of SONY, ability to turn ideas into reality and also makes believe that we can imagine anything. The dot in between make and believe symbolizes SONY. The dot links imagination and reality, It’s the point of ignition for reality. Vision: Sony visions to be the leader of the electronics industry. Sony also envisions itself to be a socially responsible organization and focuses on saving the environment.It has implemented a good CSR policy of E-waste management. Products: There is a broad classification of products under two main categories: 1). SONY BRAVIA TVs: There are a total of 10 series in this section. Bravia is built around a unique and superior technology to enhance the viewer’s satisfaction. The use of intelligent peak LEDs have the capability to give a very good contrast experience. The TV is FULL HD and has good resolution so that even low resolution videos appear good. It has web connectivity on the high end models. The series has TVs with sizes from 22† to 65†.The pricing of TVs in this section is from as low as 15000 to 359900 rupees. There is a TV which will fir everyone’s pocket and have a mix of good features along with it. 2). Public Display Panel: The TV is designed for the purpose of public vie wing. It has some very good and sleek functions. It has good sound and viewing quality. The viewing of this TV will never disappoint anyone. There are 2 variants in this series of two sizes 32† and 40†. The pricing of these two TVs is 89990 and 119990 rupees. The TVs are available in 2 colours Black and Grey. Promotions:Sony has very wide and extensive advertising campaign. It has brand face for its products. SONY has an exclusive agreement with FIFA (source: http://www. sony. com. au/section/sponsorship). It is able to reach to the masses through the sport. Sony is ready to be with all those organizations that have similar mindset and similar technological worth as it enjoys. Place: The products are sold not only at retail store, huge super markets but also online. So the consumer can go and buy it from a huge network of places and make him satisfied with experience he gets out of it. VideoconHistory: Videocon Group was founded in 1986 by Nandalaji Dhoot . It is headqua rtered in Gurgaon (NCR Delhi) and it is an Indian MNC. It is the third largest picture tube producer. It has a technical tie up with Thomson Corporation from Japan. It started producing Colour TV in 1985. It produced Flat tube for B TV. Videocon overtook Philips Colour TV plant in 2000. Vision: â€Å"To delight and deliver beyond expectation through ingenious strategy, intrepid entrepreneurship, improved technology, innovative products, insightful marketing and inspired thinking about the future. †Product: There are 5 categories in this brand LED TV: This TV gives a clear picture quality and a good sound quality. There are 4 different sections in this category. Elena-3D – It has 1 variant and is 55† in size. Persistence- There are 6 different variants in this section. The different sizes available in this section are 24†, 32† and 40†. Orion- There are 4 different variants in this section. The different sizes available in this section are 24†, 32† and 42†. Razor- It has 1 variant and is 32† in size. LCD TV: This TV has the LDC panel view and give a sharp picture quality.There are 6 different sections in this category. Magnum- There are 4 different variants in this section. The different sizes available in this section are 22†, 26† and 32†. Sapphire- There are 7 different variants in this section. The different sizes available in this section are 22†, 24†, 32† and 40†. Pearl- There are 5 different variants in this section. The different sizes available in this section are 19†, 22†, 24†, and 32†. Cyclone- There are 5 different variants in this section. The different sizes available in this section are 22†, 24†, 26†, 32† and 40†.Prestige- It has 1 variant and is 32† in size. Envira – It has 1 variant and is 42† in size. Ultra Slim TV: This category has ultra slim TV with great picture quali ty and good sound. It also has good contrast ratio. There are a total of 22 variants in this section. These Tv sets are available in 14† and 21†. FLAT TV: This category TV sets have flat LCD panel which enhances a good viewing experience. It has good sound quality. There are only 2 variants in this section and both being 21† in size. Conventional TV: This category TV sets are as per the earlier time televisions with a big box.It is good in picture viewing but looks a little bulky. There are 6 variants in this section. It is available in 14† and 21†. Pricing: The costing of the TVs is very good. The consumer can enjoy and will be satisfied by the amount he pays for this TV. The lowest TV is available in 8000 to a maximum of 150000 rupees. Promotion: It has a very advertising campaign. It is an official sponsor for IIFA weekend. It is also an official sponsor for IPL. Videocon is a very active company and gives sponsorships to a lot of events and hence is always in touch with the people and in their mind.Place: The focus of Videocon is on its good distribution network. The products are sold not only at retail store, huge super markets but also online. So the consumer can go and buy it from a huge network of places and make him satisfied with experience he gets out of it. My Views: The television Industry is an ever growing industry and new innovations come in this market almost every year. Each of the companies in the race to become the no. 1 brand is trying to give the consumer a new kind of an experience be it through good picture quality, good sound, multitasking of the SMART TV, etc.There is still a potential market for television industry waiting in the rural part of the country. As the urbanization is increasing the rural part of the country is the new market which will lead for a boom in the TV manufacturing industry. The brand which touches the nerve of the consumer and will be successful in making new consumer base through its great innovations will be the one to look out for. As for now the race is very tight in between Samsung and LG on world scenario and Videocon in the Indian scenario. The market share: We see that Samsung is the highest selling TV with LG second, SONY third.Thus the consumer will keep on buying as he gets his money worth with the experience. References http://www. samsung. com/ http://www. lg. com/ http://www. sony. co. in/ http://www. videoconworld. com/ http://www. samsung. com/in/aboutsamsung/corporateprofile/valuesphilosophy. html http://www. samsung. com/in/aboutsamsung/corporateprofile/vision. html http://www. samsung. com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile. html http://www. lg. com/in/about-lg/corporate-information/overview/facts-figures. jsp http://lgindiablog. com/