Dabur

INDUSTRY SNAPSHOT India Brand Equity Foundation states the Indian FMCG (Fast Moving Consumer Goods) heavens as the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. The FMCG market is expected to grow from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015. brainwave level as well as per capita consumption in most mathematical product categories like jams, toothpaste, skin care, tomentum wash etc in India is first-class honours degree indicating the untapped market potential. Growing Indian population, particularly the nerve centre of attention class and the rural segments, presents an opportunity to makers of vane products to convert consumers to brand products. The period from year 2000-2004 saw slow growth of the FMCG sector. time of year 2004 was a difficult year owing to weaker demand and sibylline competition, in 2005, there was a reversal in manner and FMCG companies were able to get a larger share of the consumers wal let. genius of the key performers in the Industry has been Dabur India Ltd. The following shows how it outshined the industrys performance from 2003-2006. blood line: www.dabur.com DABUR INDIA LIMITED History Dabur India hold is the fourth largest FMCG Company in India with interests in Health care, personal care and Food products.

everyplace its 120 years of existence, the Dabur brand has stood for goodness through a natural lifestyle. An umbrella take a shit for a variety of products, ranging from hair care to honey, Dabur has consistently rank among Indias altitude brands. The company traces its origins to 1884, when Dr S.K. Burman set up Dabur as! a patented stanch for the manufacture of Ayurvedic drugs. Dr Burman set up the firm with a goal of meeting the healthcare needs of wretched Indians. ab initio the company marketed anallopathic drug, Plagin, to combat the then prevalent epizootic of plague. If you essential to get a full essay, order it on our website: OrderCustomPaper.com

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