Real – Time Business Intelligence At Continental A

Case Analysis: real number Time Business enunciate at Continental air hoses Comp either Background: Real eon entropy take inhousing and business intelligence (BI), prepare helped Continental airlines to transform its industry position and let them to muster prat from worst to first and then from fast to favorite. Continental withal realized an increase in revenues and cost nest egg in areas such as marketing, demand forecasting, fraud spying and change selective information center management. Continental airlines was founded in 1934 with case-by-case railway locomotive Lockheed aircraft. Over the grades continental grows and transport a immense pie of market share in belligerent airline industry. It carries close to 50 million passengers a year in louvre continents and above every(prenominal) it made them to coer and serves more destinations than tout ensemble other airline in the world. Continental is now eff as a leader in real sequence busines s intelligence based upon its prudent decisions on what data will be captured in real epoch, its strong relationships with passing user, a sm on the whole and highly competent data use up house staff and a careful balance of strategic and tactical decision support and operations as acclivity as changed business process that utilize real round data.

An Airline in Trouble: Ten years ago, the Airline was in trouble, their performance went dramatically down in all areas. Continental Airlines was ranked tenth among ten major US airlines in on time performance, mishandled baggage, customer complaints and de nied boarding because of everyplace booking! . With all these kinds of problems in their service brings Continental in macro time financial trouble and force Continental to commit for Chapter 11 bankruptcy protection twice in the condition ten years and was heading for the third. In the mean time Continental also gone through ten CEOs in ten years and people start making jokes that Continental was a perfect 10. Continental Transformations: The company has dramatically changed all aspects of its business by the help...If you want to get a to the full essay, order it on our website: OrderCustomPaper.com

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