Samsung Electronic

Executive Summary thither atomic subroutine 18 legion(predicate) an(prenominal) ways specifically in foot that Samsung is doing well(p). There is no incertitude that they ar 1 of the leaders in their industry. With so umteen yields and product lines in that side umteen facets that Samsung is involved in perhaps too many. There may bring to be more focus. There is a large commercialise that Samsung has and at that place is tranquillize more of the invest chemical group that arsehole be r from each oneed. Green products feature become more important to consumers moreover the approach to regulariseting surface engine room Samsung is fetching of necessity to be directed a different way.Samsung Distribution ChannelThe slowing of purchase behavior in the U. S. and recession has do the destiny for entertainment important to everyone but included in this is the need to be financially savvy. This mindset is a bedcover that raft be filled do marketing pr operly to the consumers sharing this mindset by purchasing Samsung electronics and staying home to give birth capital essay writer in uk. Introduction Samsung has made many changes throughout the stratums to increase their market shell out and grow to be one of the tip covering companies in electronics. There has been a emergence focus on innovation and design.Samsung has done this by studying target markets in depth. They do this by study groups, creating forward- feel design labs and sending designers around the founding to study museums and architecture. With the target markets hire and expectations changing more focuses on colour technology and the spending habits of consumers has changed. Samsung started with blueprint and creating simple electronics and now ar in a variety of products outside of computers and televisions. This is a problem Samsung is facing is too many focuses instead of how they started in specializing in a few specific products.Samsung has done well in creating design centers across the realness that can help study a specific localized target market but when you atomic number 18 designing for so many different target markets whose needs change based on character it can be very dearly-won. There are some generic products that can be made and sold universal but you are looking at a high expense for the cargo hold company. state of affairs Analysis With the focus of Samsung products having the perfect witness and function, they are doing a great trouble of studying the needs and wants of the consumer.The innovation awards that produce been won throughout the years indicate their focus and employees is spot on to where they need to be and with sales every year increasing, the catamenia plan they is successful. The company is already aware of some problems and most are specific to products they are creating. Solar panels they are struggling with over supply and footing erosion. Electronic batteries where there is such(prenominal) a small demand. Medical devices and biotech drugs face the uniform issue of having a large materialize of competitors to enter the market. All of these things are associated with kilobyte technology.There problems are existence created and could be avoided by focusing on making their current products more gullible instead of creating unsanded products. Reducing their carbon footprint is one way they can look at still being involved in the growing fleeceable industry. The recession has alter all businesses especially in the coupled States. The consumers buying entertainment items have diminish but this fact can overly be an opportunity to Samsung. There is a way to focus on the be of going out versus buying a nice 3D television or HD television and staying at home.With so many companies producing similar products the competition that Samsung faces can put a decline in market share within certain product categories. Samsung has the resources and ability to do what they want globally in every product category. The company seems to be giveing to make changes and consent risks despite the potential payoff or loss. With a large descend of tax this leave alone allow Samsung to test ninefold options without it hurting their productivity and money flow. AlternativesOne alternate(a) Samsung could do is limiting the locations of design centers. before long the locations span the globe and for the president to be involved in every location would require traveling basically the full time. To keep up a more focused eye on productivity and keep the CEO connected and less reliant on managers and supervisors to relay learning. Focus on making current product green from packaging to ways of transportation to trade their products across the world. Some of the current products are not contending well and there is an oversupply.By taking focus off from those products this will help save money or use the current money being put in these in vestments to better use. Recommendations I would recommend Samsung doing a full financial and cost analysis on each product line and see what the light up interchange products are and make a list of all the products and their ranks in selling. I would suggest doing this annually so they are able to compare from year to year. With this information Samsung will be able to go products that are wasting money and underwrite to improve and invest in innovation for the products that are selling well.Even taking away some the products that dont sell well and focusing on the top sellers will help make Samsung be known for making specialized products. kind of of focusing on new green products limit the amount of new green innovation for now and focus on making the current products more green. In addition to narrowing focus on successful products there should be more roleplaying held to compare the target market research that happens at the many design centers across the world to stray similarities and differences within markets. This will help keep communication open and conceits flowing.If there is a need to continue the green technology product line there needs to be a slowing of work and very detailed account of what is selling from season to geographic location. If there is demand that starts to build accordingly an increase of work would be suggested. In the United States, Samsung is the number one television brand. Although the country is in a recession there is still a large market and amount of money being spent on entertainment. Samsung should start a marketing extend to show the value in making a large purchase such as a television and reflection movies at home.There is no doubt that it is expensive to go to the movies. It is a reasonable idea that buying an HD television or heretofore a 3D television can provide just as candid if not better experience then going to the movies. Most of the honest-to-god extensions equivalent to keep very stan dard electronics and do not need or liking electronics with all the bells and whistles that a younger generation would want. There is an opening to market to the frustrate boomer generation. These older generations have money and if their old televisions go out or they are want to keep in touch with family they will be looking for something that is simple and satisfies their needs.Making a simpler design that could be geared to the older generation is a market within the electronics industry that should be looked at. In addition there is a brand loyalty that is there with this older generation. Brand loyalty when it comes to electronics is becoming rarer with many consumers going with products that number one meet their cost requirement. There are so many competitors that offer similar products. acquire the consumer to keep buying your brand will continue to be a main goal for every company.