JWT China Case Study Essay

I. SummaryThis display case studies the business strategy and magnification of JWT chinaw atomic number 18 from the late 1990s to 2008. As part of one of the military personnels largest marketing communication theory network, JWT china grew into one of the largest integrated communications companies in China operating from mails in discordant parts of the country. The case delivers a thorough history of and inclusive insights into Chinas advertize industry and the challenges for contradictory and domestic firms operating within a exceedingly regulated media environment controlled by the Chinese government. Moreover, this case offers netherstandings and perceptions into the structure of the extremely segmented Chinese consumers market, exploring the socio-economic disparities in income access as well as culturally determined consumer behavior across divers(prenominal) regions and urban and country-bred areas. The case allows us to explore how these trends might impact JW Ts ad and marketing strategies in the future and how to evaluate JWTs business elaboration in China dealing with topical anesthetic and foreign competition.II. Problems and SituationThe great(p)gest bformer(a) of JWT is how to adapt with Chinas fast- reverseing economy and rapid chuck out of consumption. With the gro make itg economy, there go out be more(prenominal) competitors from both global and local anaesthetic anesthetic areas. Therefore, JWT China has to strategize its expansion to take advantage of a bigger market dowry. The foster caper of JWT China is their consumers were becoming increasingly individualist and demanding participants in the marketplace . This change requires JWT to constantly re-evaluating its channel and announce approaches for a more sophisticated consumer markets. In the other words, JWT China has to always check into and learn about their consumers trends, cultures. characteristics, wants and needs to chance on their changing requireme nts. III. Key IssuesThe foreign company should be careful by making business in China because of the Chinese consumer behavior, their history and culture. As a major denote agency, JWT should be very careful with the multinational commercials in order to countermand the conflict and clear a positive impact. SinceChinese consumers git be characterized as very highly traditional, their culture and history should be interpreted in high considerations. As one of the major companies on the Chinese market, JWT is able to chop-chop and easily secure its great market share and major role on the market. However, as there is a problem with Chinese income gap, the company should try to target cheaper effectives and services, which can bring more profit and advantages. By using marketing and advertising strategies for more low-priced products, JWT will explore different segments of Chinese consumers it will affect them and will bring the positive impact over itself. Although China is the fastest grow country and has a great ability of inventing the natural technology, adopt the new and transform its traditional media earning to the new media, TV, newspapers and radio still deplete the greatest impact over the Chinese population.Having in mind, every second person of China uses computer and internet Chinese consumers are not willing to adopt the new advertising media as a uncomplicated source. Using the data from some research we can say that China is a country without a nub class. Because of the difference in the kindly status of Chinese, there is a significant problem- how to find and determine that middle class. The government also has a great impact over the advertising agencies in China. The law has some regulation for advertising contents, and prohibits some wordings that are not appropriate for the Chinese consumers. Advertising agencies in China were stem to the Advertisement Law of Peoples Republic of China. Dealing with local clients also is a chall enge for JWT compared with foreign clients since it is difficult to convince the local ones to implement advertising strategies that had long-term brand vision instead of guidance solely on quick returns. In addition, it is harder to develop the loyalty of local clients, which leads to a shorter relationship between JWT and local clients.IV. improvement and DisadvantageAdvantage JWT China is one of the largest integrated communications companies in China, and their Shanghai office become the largest creative center of the company. It means they have a big market share and their brand has already established securely in Chineses eyes. In addition, being a pioneer inmarketing and communications industry mean JWT China has the advantage of a trend setter and a wide spreading image. JWT China has construct a strong team which is diversified, talented and creative. It ensures they will manage the process and competition in a quick, effective and creative method. From their recruitin g and training processes, JWT nurtures lead skills and creativity and talent of its employees as its powerful assets. JWT China operated as a multinational company. This brings them the chance to be transparent and product-oriented work environment under excellent international leadership. JWT China optimizes its services by synergize the Team JWT solar system, including JWT Shanghai, Always, Glendinning and RMG Connect. This powerful team allows JWT China to manipulate the nationwide pine promotion management network. It also enhance JWT China to adapt with various demands and changes from different level of clients. Disadvantage-Based on Chinese culture and media understanding, JWT could have some problems with staying at the top in advertising world. First we can say that China was considered as an old media market. Although, every family member owns a personal computer, Chinese consumers do not rely on net profit commercials. In China, television, radio and newspapers are s till predominant. If the company continues to develop move and TV ads it will have a great success. On the other hand, if the company starts to work more on Internet advertisements and leave the normal commercials behind, it will not be able to continue establishing a good and profitable business in China -.With China being much(prenominal) a vast and diverse place with various tiers, and customs and set of people differing from province to province thus, it requires a variation approaches to be successful. JWT China, as a big enterprise, may have disadvantage in quickly adapting and customizing to each specific consumers cultures and interests in regards of disparity of region and income. on with the mentioned culture difference, JWT will need more time and effort to understand the sophisticated difference between Chinese and Western, compared to domestic or local agencies who operated by entirely Chinese people.V. Conclusion/ OutcomeThe future of JWT in China will eventually lead to expansion and growth to meet with the fast growing Chinas economy. However, to keep their pioneer range in China advertising industry, JWT has to solve many arising concerns regarding the conflicts among JWTs different disciplines within their company. They also have to find an efficient strategy to win over their domestic competitors regards of scales, market shares and clients relationships. In addition, although JWT China already possessed a deep understanding of Chineses cultures and history in the past , they still need to focus on any hidden and sophisticated changes reflects the social-economy changing. In conclusion, the future for JWT China is promising, solely there are many challenges and difficulties to overcome.