Impact of Social Media on US Political Campaigns

Impact of Social Media on US political Campaigns survey Media as a Representation of the premiere Awork forcedment in Hillary Clintons Current CampaignIn a recent television set, Hillary Clinton has declared that she depart indeed run for presidency in the twelvemonth 2016. And while her example of flock media is not unique to her presidential campaign, cardinal could argue that hers is by distant the ane with the swellest tint internet users just close to the gentlemans gentleman grow by the thousands each day ( net Society Global earnings Report) and is a hone delegacy of how flowerpot media has played an important consumption in her political campaign. The media, as you will let on, can influence governing both foreign and domestic. Political figures, such as Hillary Clinton, use big bucks media as a tool to promote desired agendas in a presidential campaign. As the First Amendment states, Congress shall make no fairness respecting an establishment of relig ion, or prohibit the free exercise in that locationof or abridging the exemption of dialect, or of the press or the right of the mint pacific abetter _or_ abettor to assemble, and to petition the Government for a redress of grievances (Kluwer XXXV). In m each ways, accessible media, and mass media as it is consumed today is a 21st century pas seul to this foundational law, as it provides a platform for people crosswise all sociable classes to interact and share their opinions, virtually and vicariously assembling without having to physically get into together. She is certainly not the first, but Hillary Clintons usage of mass media epitomizes the representation of First Amendment in modern day association as a foundation to their campaign.Mass media is a diversified technology made to reach a large number of people by mass communication. such technology is use to convey information electronically done a number of devices, for instance television, radio, recorded music and f ilm. As soundly, Social media impute to web-based technologies that provide platform for individuals and community to share, exchange information, ideas, and pictures/videos in virtual communities resembling Facebook and chirrup.Politics has grown to be integrated with mass media since the development of one of the first successful newspapers ever, (Boston Newsletter) which was created over a century ago by John Campbell in the year 1704 (Baran). This was the put downning of an necessary change in global communication. Since then, other(a) media friendly devices reserve cemented their spot in the pains such as the television, the radio, cell phones and cordial media (e.g. Facebook, Twitter, Youtube). It is with these tools, protected by the First Amendment that people peek into what is going on in the beingness rough us, from business to warfare, from sports to political events.One of the most renowned political events in history happened to be televised. The ample debate of 1960 between John F. Kennedy vs. Nixon on September 26th (Matthews). It was in this classic debate that both the realness and all political figures had realized the importance of telegenics. the stirsns nationwide had a movement row seat to the tremendous transformation of both society and regime and its cohesive relationship with television broadcasting (Baran). Richard Nixon did not watch the power of television (Matthews). Nine out of ten American families had a TV set in their homes by 1960 (Matthews). His misunderstanding led to his want of personal preparation. It was documented that Kennedy rented out the top two floors of Chicagos Ambassador East Hotel and studied homemade note cards change with probable questions put together by his staff (Matthews). On the contrary, Nixon who is well cognize for his debating skills chose to sit and wait until the day of the debate. Moments in advance the debate, one of Nixons trustees, Henry Cabot, warned him to avoid being h is own Herblock caricature, the swarthy bully of Alger boo and Helen Douglas. Erase the assassins image (Matthews). Sources say that this was the final blow to Nixons defeat. As millions of Americans watched from the comfort of their home, his persona was shot down, what made Nixon the great debater, was now watered down into a spitting image of Kennedys gentlemen-like behavior. consort to sources, Nixons angry focus is what might have been the missing ingredient in order for him to win over Kennedy and his TV friendly tactics (Matthew). modest things like Nixons notorious 5 oclock nates might have been overlooked by the universal even though it gave him a distinctively negative look as opposed to Kennedys clean cut nonchalant mien (Matthews). This debate was seemingly comprise in verbal content but the favoring persona belonged to Kennedy because of his telegenic preparation. It is not only rough how one looks on television, it is also about what is said, how one says it a nd how everything is presented before the public.Hillary Clinton, unlike Nixon, is not ignorant to the importance of appearance mooringing before the public by means of mass media. She uses television mass media and print media, such as the New York Times, to her advantage. Focusing even more on show confident and qualified for the presidential position. Hillary Clinton announced her official presidential run on Sunday April 12th, 2015. John Podesta, a long time ally to Clinton also sent an official email to her supporters, then she launched a YouTube video to promote her campaign ad to the public ( subject area Public Radio). This is the major relevancy of mass media and its recipients. The evolution of media has brought forth the bridge between the people and politics. Hillary Clintons campaign sets her strategy to further progress her public image and to improve her erudition in the warmheartednesss of the public through social media among other public mediums.Clintons pr esence in the media, however does not begin during her presidential, and even her secretarial position in Congress. Born in Chicago, Illinois on October 26 of 1947, Hilary Clinton is the daughter of Hugh Ellsworth Rodham and Dorothy Emma Howell Rodham (National First Ladies Library). Her parents firm wildness on the importance of status and prestige, but most importantly, appeal and personal appeal before the public complemented her collegiate excellence at her various universities, specially leading her to graduate as Senior Class President from Yale virtue School and was an active democratic supporter (National First Ladies Library). She found a breath of inspiration in her early years to work in public service because of a vernacular delivered by reverend Martin Luther pouf (National First Ladies Library), a perfect representation of the First Amendment. In 1974 subsequently the Nixon Presidential term was over she became a staff member of the University of are jurisprud ence School where she met her future husband Bill Clinton (National First Ladies Library). She was afterwards married to the 42nd president of the United advances, Bill Clinton and became the 67th U.S Secretary of State between 2009 and 2013 (BIO). Although Hillary has had a colorful past in her career and in the public eye, she endured a taste of media publicity that most people would have rather left hidden. In 1998 the spur in the news about the Monica Lewinsky Scandal involving then president Bill Clinton and his affair with the 21 year old at the time was certainly not advantageous to her position in the public sphere. The media was engrossed and in and particularly at soil for the escalation of the events that had taken place.In addition to political media, it correlates with the First Amendment. Protection of civic liberties and cultivated rights is perhaps the most fundamental political value in American society(American Government). The mogul to speak freely under tok enish legal boundaries is a right known as Freedom of speech. This is one of the most protected liberties since it gives leeway for individuals to communicate their ideas. These ideas can be delivered through the various platforms described in primitively content. Prior to the construction of this amendment thither was a limit to freedom of speech which suppressed people from congruous informed and spreading their ideas and involving their opinions in politics. It was until the 18th century that freedom of speech was recognized in America as a shield against peremptory government (Germani). This was a step towards the right direction and a perfect example of freedom to petition. This includes the United States ethics reform bill which was think to change grassroots lobbying. This generally means a movement to enable members of the general public to communicate on matters dealing with the government or inspire and influence the other members of the general public to do the same. Mass media is playing a great place to play about fulfilment of freedom of petition as a First Amendment. It achieves this by enabling citizens to focus government attention on unresolved issues in society provide information through appropriate media channels about jet policies, expose corruption, misconduct, incompetence and popular frustrations without harming the public order (Newton).This was the era mass media had established itself and it is evident when colonial newspaper publisher, John Peter Zenger, used his journalism to speak against the oppressive New York governor William Cosby (Germani). The First Amendment and freedom of speech has become imperative not only to the political universe today but also to non-profit or third sector organizations because they render people to prepare, speak freely and operate within wide limits.Hillary Clinton uses media to tell her freedom of speech and appeal to many people particularly the youth. The media helps her divulge h er agenda to the public. A video released on Youtube Sunday 12, 2015, reveals Clintons plans to bring about new improvements in America involving the middle class portraiture a positive image to her viewers. The Youtube video featured a depressed couple expecting a child, a young American-Asian woman and two men claiming to be getting married. This media platform in relation to freedom of speech helped her to bring about her main agenda.These individual rights come together to express, pursue, and keep up our ideas. Mass media plays a great role in bringing about freedom of manufacturing through social media, television and radio. If we take a closer look at the political world in America, we see just how influential the media can be in creating awareness and perception that lead to critical evaluations by the public for public figures such as Hillary Clinton. In continuation, this freedom applies to all not only public figures, in which it could be manipulated into the reputabl e comedic parodies created by John Stewart and The Daily Show and their ability to portray Kate McKinnon as Hillary Clinton without punishable action or consequence, for example, or Tina touched(predicate) as Sarah Palin. These are the same rights that enable an individual to make complaints or have the sovereignty to deliver such a message without business of reprisals.In Hillary Clintons recent presidential campaign, she addressed all sort of people regardless of their religion. Some societies find it difficult to appeal to voters across different apparitional lines but this is completely different in America where it includes all people in political process, whether they are members of large. Powerful religious conferences, religious minority or subscribe to no religion. Therefore through media, voters are encouraged to make their decisions based on their personal assessment, haleness and ability of an individual to lead people in an appropriate carriage across the nation without bias based on religion. The candidate for election plays a great role in setting a great tone and example to be a leader of America through non biased religious campaign.History displays a restriction of freedom of assembly that limited people to be able to pursue and influence ranging groups of people but with constant pursuit of the constitution and liberties covering mass media, there has been a significant change allowing individuals to gather and associate with any group of interest. Additionally, according to the records of colonial assemblies, there were no freedoms of petition until the period when mass media was reformed to address the issue. In the past, petitioning was in form of public talks but with the development of the constitution and media the First Amendment has been adopted to enhance public views. In her current political campaign, Hillary Clinton addressed the rights of lesbian, gay, bisexual and transgender people around the world. She had also addres sed the same issue in her Free and tolerable in dignity and rights speech during the international human rights day at the United Nations premises in Geneva on December 6th, 2011. Therefore she will be running the presidency as a pro-LGBT rights candidate.In this attempt to be the face of this new, up and culmination era in gay rights, the public will provide analytical feedback through todays modern technology like never seen before (Chahal). The inevitable accumulation of analytical information serves as a representation of how far media has taken us in politics and how social media has fortified Hillary Clintons popularity in her current presidential campaign. In less than 24 hours after launching her Facebook paginate, on Sunday, 12 2015, she was able to accumulate more than 600,000 page views and 2 million video views. This is one of her campaign strategies used since she had earlier mentioned on the importance of social media and data in the 2016 general elections. Accordi ng to observations made over time, social media and its massive interconnected sources, also known as big data, influence election decisions. For instance, social data drove the 2008 general election and big data drove 2012 general election (Chahal). Therefore, the marriage of the two data is expected to be the arrest of 2016 general election (Chahal).To conclude, mass media plays a very important role in the election process, since most candidates who embrace technology and mass media, especially in a presidential campaign, normally have high chances of kind the election. There is a great change in the society with the forward-looking advancement of mass media to give rise to social Medias like Facebook, Twitter and YouTube which provide great platform for freedom of speech and assembly. Actually, politicians running for any kind of election no matter locally, statewide or nationwide should plan their campaign properly by setting appropriate media devices to distribute informa tion and reach all people across different social classes and religion. As well, media plays an essential role in communication with voters therefore, the media should represent standards by which people can evaluate political candidates. Finally, the First Amendment plays a great role in enhancing the freedom of press and media in the process of dispersion of information. It has opened a way for people to understand how the political world works hence election of sound and competent leaders. Whether Hillary Clinton successfully wins her presidential campaign relies heavily on her preparation before the public eye media being the sensory vehicle used to connect with her its the impendent thing one has to shaking hands.Works CitedAmerican Government. Liberty and civil rights. 1 June 2014.ushistory.16 April 2015 www.ushistory.org/gov/10.asp.Baker, Gerard. The Clinton Affair Gerard Baker Explains Why the Allegations over Monica Lewinsky demo Such a Threat to the US Presidency Lond on Edition.Http//search.proquest.com/. 17 Jan. 1998. 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